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Guide 1: Top Tips for Search Engine Optimisation
Search Engine Optimisation (SEO) is the 'buzz-phrase' around the Internet. This simple guide explains the key points to be aware of and how to achieve results, fast.
Relevancy: The more relevant keywords there are in the actual text of the page the higher your ranking.
A picture's worth a thousand words - not in this case! A home page containing only images will perform poorly compared to one containing a succinct description of the site in text. Ensure you include Alt text for every image.
Better <Meta>: On any web page a search engine will firstly look at the Meta-Title and Meta-Description tags within the HTML code. These must be written as proper sentences rather than as lists of words, but ensure they contain relevant keywords to your site and also, possible search phrases e.g 'UK casino'.
Headings: Use heading tags, <H1>, <H2>, etc. to signify headings in the HTML code and keep the heading text focused. Search engines look for these tags when determining the content of a page.
More pages are better than one: Optimise the Meta-tags on every section home page of the site or indeed every page if the content contained is significantly different from the parent-page, this will ensure more than just your home page gets listed.
Link it up! Some search engines regard the number of links to and from your site as an indicator of importance. Consequently a site with many links to and from it will receive a higher ranking than one without. However, these links must be relevant to your site's content. The text on the link itself should relate to the destination as search engines will rate the relevancy of this text in rankings.
A small price to pay. Bidding for keywords is crucial as it is vital to appear on page 1 or 2 of the listings to ensure visibility. Spending a few more pence on a keyword may result in many extra pounds worth of revenue. Also, 35% of search queries contain three-or-more words so don't just focus on the single or double search keywords as you'll miss out.
Summarise your offering: Before submitting to sites prepare several brief descriptions of your site for inclusion, for example 50, 100 and 180 character descriptions. Different search engines require descriptions of differing lengths. This will aid in deciding which are the relevant words for your site, they could then be copied to the Meta-tags of key pages.
Look Here Free Money: Aim to include as many relevant search phrases in the description as possible whilst enticing the user to your site through a 'call to action' e.g. 'click here for.', or 'visit us at.'. Certain words have been proven to attract peoples' attention, using the words 'free' or 'offer' combined with a monetary value (£10) often works well.
Argent gratuit ici: Bare in mind the geographic relevancy of your site's content. For example do you want your UK specific information appearing on US, French, German etc. versions of the search engines? Specify which regions you want the keywords/ads to appear in. Remember, VC Casino does not accept US based players.
Don't just leave it! Monitor trends over time re-evaluate when the response rate drops to a pre-determined level. At this point it would be wise to review the copy appearing on the search engines as well as the key words themselves. Regularly adding fresh content to your site may help improve your ranking as well as making it more appealing to your visitors.
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