Guides
Guides 1 | Guides 2
Guide 2: How to maximise revenues from your site:
It's not rocket science! Improving the visibility of the Victor Chandler banners will ensure that more visitors click-through. With this in mind, aim to place the banners on the site's home page and 'above the fold' to ensure maximum visibility. The more scrolling the user has to do the lower the click-through rate on the banner will be.
Rotation, Rotation, Rotation! With many visitors to your site returning time and time again, they may become oblivious to the same old banner. Try rotating different banners in the same spot to see your click-through rates soar.
Email your users: If you collect email addresses on your site make the most of this opportunity by ensuring that visitors opt-in to receive regular updates. Periodically email your opted-in visitors with news on Victor Chandler's latest offerings, remember you can use your tracking click-through URL equally successfully behind an email text link as a banner (see the banners page). This may prove a significant revenue generator as long as the recipients believe they are getting some useful information from the email.
There's more to life than 468x60's: We have a range of different banner shapes and sizes in our banners section. Why not try using a 'Skyscraper' (120x600) or a 'Button' (120x60) on your home page as hardened web-users may subconsciously ignore the traditional online advertising shape and location (top right-hand corner of the page).
Give me something useful! Your website will typically be used as an information source for games players so make sure you give them something useful such as the company background, the latest bonus info or a comparison of games offered, not just row after row of casino banners. For instance, did you know that the Victor Chandler Group was established in 1946, now that's something worth mentioning!
Don't over crowd the site: You may think that the more casinos you cram onto your site the more revenue you will make, wrong. By focusing on just a few casinos you will receive a greater partner share from each casino you promote, whilst portraying the message that the casinos advertised are highly recommended and reliable. Thus limiting the choice and confusion for the visitor.
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